British sports store turns away Jews, later apologizes

Security guard at a branch of Sports Direct fired after telling identifiably Jewish students: ‘No Jews, no Jews’

A British sporting goods chain has apologized for a security guard preventing identifiably Jewish preteens from entering one of its stores.

The seventh-graders were wearing the uniforms of the Yavneh Academy, a Jewish secondary school, when they attempted to enter the Sports Direct store in Borehamwood, Hertfordshire, on Friday, the Jewish Chronicle reported. The guard stopped them at the door and said “no Jews, no Jews.”

Other Yavneh students who wore coats over their uniforms were permitted to enter.

The company apologized and removed the guard, who was also fired from the security company for which he worked.