Iran deal ads fail to sway undeclared US lawmakers

Iran deal ads fail to sway undeclared US lawmakers

In race for Congressional votes, Democrats likely to have enough to prevent ‘no’ vote on nuclear accord

Senator Chuck Schumer (D-New York) in an Emergency Committee for Israel ad on the Iran nuclear deal. (YouTube screenshot)
Senator Chuck Schumer (D-New York) in an Emergency Committee for Israel ad on the Iran nuclear deal. (YouTube screenshot)

WASHINGTON (AP) — It was supposed to be a long and uncomfortable August for Democrats undecided about President Barack Obama’s nuclear deal with Iran, but so far the political heat brought on by opponents of the much-contested accord is more of a simmer than a rolling boil.

Millions of dollars in television and online advertisements by an offshoot of the powerful American Israel Public Affairs Committee are aimed at more than a dozen states represented by undecided Democratic, among them senators Joe Manchin of West Virginia, Chris Coons of Delaware and Mark Warner of Virginia. The accord would curb Iran’s nuclear program in exchange for relief from economic sanctions, and the House and Senate are slated to vote next month on a resolution of disapproval.

“Iran has violated 20 international agreements and is the leading state sponsor of terrorism,” says the ad by Citizens for a Nuclear Free Iran, the AIPAC-sponsored group. “Congress should reject a bad deal. We need a better deal.”

As political ads go, experts agree, the commercial is pretty tame. It makes a generic appeal. It doesn’t ask viewers to take any action like calling their senator or congressman. And it doesn’t name names. Instead, it displays the group’s website address, where those inclined to visit will find more information and get automated assistance in calling their lawmaker.

“If part of what you’re trying to do is influence members of Congress to vote against the deal — it’s not the members of Congress who are going to see this, you’re targeting it to their constituents — so I don’t understand why there isn’t a call to action at the end of the ad. You know, ‘Call Congress, call your congressman’ to generate heat that way,” said Rodell Mollineau of Rokk Solutions, who has orchestrated ad campaigns for American Bridge 21st Century, a Democratic super PAC.

But a GOP strategist says a harder-hitting approach would turn off the very Democratic voters the group would like to lobby their lawmakers.

“This looks like an ad aimed at Democratic and independent voters, to get them to contact their senators,” said Charlie Black, a veteran of several GOP presidential campaigns. “A low-key, fact-based approach makes sense. The lead says change the deal, in order to refute the claim that the only alternative to the deal is war.”

Senator Ben Cardin, D-Maryland, speaks at the AIPAC Policy Conference on March 1, 2015. (YouTube screenshot)
Senator Ben Cardin, D-Maryland, speaks at the AIPAC Policy Conference on March 1, 2015. (YouTube screenshot)

So do lawmakers feel like the ads are tightening the screws? It is August, after all, when fewer eyeballs watch TV and many people are on vacation.

“No pressure at all,” said Manchin spokesman Jonathan Kott, adding that his boss is leaning toward supporting the agreement. “I know he is aware of the ads and campaigns, but he hasn’t heard about them from constituents.”

Ads are also running in the Philadelphia media market, aimed at senators Bob Casey, D-Pennsylvania, Chris Coons, D-Delaware, and Cory Booker, D-New Jersey.

“Sen. Coons is paying closer attention to the calls, emails and letters the office is receiving from constituents regarding the Iran deal,” said spokesman Sean Coit.

It’s not lost on observers in both parties that AIPAC and its donor base tilts toward Democrats, and many Democratic lawmakers are already upset at a March speech in Congress by Israel’s Prime Minister Benjamin Netanyahu orchestrated by Republicans that openly rallied against the foreign policy of a sitting Democratic president. A tougher approach from the group could have backfired and damaged relationships that the group has long nurtured.

A group called Vets Against the Deal has produced a much tougher ad featuring an Iraq War veteran who was badly wounded by a blast from an Iranian-made bomb.

“Every politician who is involved in this will be held accountable. They will have blood on their hands,” says retired Staff Sgt. Robert Bartlett, whose facial scars are evident.

The ad was aimed at Senator Jon Tester, D-Montana, but it’s not clear how large a media buy the group is making. The ad won lots of attention from conservative websites and Bartlett appeared on Fox News.

It didn’t sway Tester, who announced on Thursday that he was backing the deal. “It’s clear this deal is the only option right now to stop Iran from developing a nuclear weapon,” the senator said in a statement.

Another group, United Against Nuclear Iran, is also running ads. It’s headed by former senator Joe Lieberman, though he was enlisted after the group’s president, Gary Samore, stepped down because he supports the accord. Also in support is liberal advocacy group J Street, which says it’s spending $5 million to prop up support for the agreement.

As the campaigns play out, it’s appearing increasingly likely that Democrats in the House and Senate will be able to muster the votes to sustain a veto by Obama. Senator Chuck Schumer of New York, the chamber’s powerful Democratic leader-in-waiting, is the only senator of his party to publicly come out against the deal.

Meanwhile, 20 Senate Democrats have said they’ll vote to preserve the agreement, more than halfway toward the 34 they’ll need to sustain a veto. More than 40 House Democrats have come out for it, with 10 against.

Times of Israel staff contributed to this report.

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