Those on the lookout for Google to spring one of its traditional April Fools pranks can stop hitting refresh.
The search behemoth says it’s taking a year off from the tradition to avoid sowing more confusion in a world where grim and scary uncertainty is already rampant.
“Our highest goal right now is to be helpful to people, so let’s save the jokes for next April, which will undoubtedly be a whole lot brighter than this one,” Google marketing manager Lorraine Twohill wrote in an internal email, according to Business Insider.
Twohill wrote that she feared some in Google’s wide breadth of products may be planning pranks on their own, and urged managers to kill the hoaxes before they could get out.
Google has become legendary for its yearly pranks, like inserting Where’s Waldo into Google Maps, or announcing the release of a bad joke detector for email.
Other corporate outfits have taken to also releasing fake news or products, though many are expected to take the year off as well, according to Slate.
Discover Israel's most beloved poet
She died more than four decades ago, but Leah Goldberg remains a magnetic and enigmatic figure: Israel’s most beloved poet, a powerful woman who lived with her mother and never married, who reinvented herself from the ashes of World War I through her magical writing.
You can screen 'The Five Houses of Leah Goldberg' June 4-11. Join The Times of Israel Community today to support our work and watch this and other outstanding documentary films in our DocuNation series.
I want to see it
I want to see it
Already a member? Sign in to stop seeing this
You're a dedicated reader
We’re really pleased that you’ve read X Times of Israel articles in the past month.
That’s why we started the Times of Israel - to provide discerning readers like you with must-read coverage of Israel and the Jewish world.
So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.
For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
Thank you,
David Horovitz, Founding Editor of The Times of Israel
Join Our Community
Join Our Community
Already a member? Sign in to stop seeing this