Sephora has no plans to open its own stores in Israel, the LVMH-owned beauty retailer says, denying media reports it would launch its first stores in the country later this month, while confirming a partnership with an Israeli retailer.
Sephora Collection, the company’s own beauty brand, has signed a temporary resale agreement with Israeli retailer Glam42, Sephora says in a statement, adding the products would be available in some Glam42 stores in Israel from the end of August.
Local media had widely reported in recent days that Glam42 would be opening stores under the Sephora brand as a franchisee.
Glam42 does not immediately reply to a request for comment.
After Israeli media reports about Sephora opening stores, Israel’s Foreign Ministry posted on X: “Welcome to Israel, Sephora!”
Sephora’s partnership with Glam42 comes as brands doing business in Israel are under pressure from a boycott movement that has grown since the start of Israel’s war against Hamas in Gaza.
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