Pre-salted water for your seder
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Pre-salted water for your seder

Food maker in London thinks kosher consumers will shell out for the Passover necessity

Renee Ghert-Zand is a reporter and feature writer for The Times of Israel.

Frazzled cooks no longer need to strain themselves mixing salt into water. (Facebook)
Frazzled cooks no longer need to strain themselves mixing salt into water. (Facebook)

Move over, bottled water. Here comes bottled salt water — for your seder, obviously.

Hoffman’s, a kosher food manufacturer in North London, is banking on consumers’ desire to prepare one less item for the holiday meal — and on their willingness to shell out just under £1 for it instead.

Is a sucker born every minute, or will thankful customers snatch those kosher-for-Passover jars off grocery store shelves? Hoffman’s post-Pesach sales figures will tell.

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