JTA — Ikea has removed ads from a Swedish anti-Semitic blog and is investigating how its online advertisement banner came to be placed there.
“We have stopped all advertising for this package pending an investigation into what happened,” Sara Paulsson, a press officer for the Swedish home design and furniture giant told the local daily Aftonbladet on Saturday.
The ads for Ikea and the other companies have been removed from the “Gothic team” blog, which features anti-Semitic and other racist texts. Ikea has two stores in Israel.
Paulsson said the company purchased “advertisement packages” from a third party that provides placement.
Aftonbladet found ads for several companies, including Ikea and Western Union, on Gothic team.
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The blog recently featured an interview with a leader of a Swedish Nazi movement. In another article, Jewish-Swedish journalist Anita Goldman is described as “a super Jewess” who promotes “ideas that will benefit the Jewish elite clan’s own purposes and achievements” with “ethno-centric chauvinism that shines like the cold steel of a camp guard.”
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