Wix to use artificial intelligence to improve DIY website creation

Set of algorithms to be made available for new users in coming months

Shoshanna Solomon is The Times of Israel's Startups and Business reporter

Wix co-founders (L. to R.): Giora Kaplan, Nadav Abrahami and Avishai Abrahami (Courtesy)
Wix co-founders (L. to R.): Giora Kaplan, Nadav Abrahami and Avishai Abrahami (Courtesy), the Nasdaq-listed, Tel Aviv-based do-it-yourself website development company, will start selling a new platform that will use artificial intelligence to ensure the website completely meets the requirements of the builder.

Based on data gathered from the experiences of more than 86 million users, Wix has created a set of algorithms that are meant to churn out the best website for the users’ needs, after first learning about the users through a few simple questions, the company said in a statement.

“Wix ADI is the world’s first technology platform that combines website design and content creation with artificial intelligence to enable complete websites to be created in a matter of minutes,” said Avishai Abrahami, co-founder and CEO of, in the statement.

Artificial intelligence refers to the use of technology by a computer to do or copy cognitive functions like learning or problem solving, typically performed by a human brain.

By asking users what they need, Wix’s new website platform can tailor the website, making sure the layout, text and images it proposes will best suit the site’s needs based on its knowledge of the user’s business and location. It also locates relevant content from around the web to add to the custom design and enables users to customize their complete websites.

The new product will be available gradually for new users in the coming months, Wix said., which according to the company has over 86 million users worldwide, held an initial public offering of shares in the US in 2013. Its market cap is around $1.09 billion, according to data compiled by Bloomberg.

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