The Times of Israel, the fastest-growing English news site in the Jewish world, is delighted to welcome the New Jersey Jewish News (NJJN) as its latest local partner.
The New Jersey Jewish News has just launched its brand-new site, based on the upgraded design introduced by The Times of Israel last year, making it more reader-friendly on all devices, and customized for the particular needs of NJJN, with its proven commitment to local, national, and international Jewish news and analysis.
The Times of Israel launched its local partners initiative three years ago, working in cooperation with local Jewish publications to bolster their web presence, better serve their readerships, and increase advertising revenue.
NJJN is the sixth ToI partner — joining The New York Jewish Week, New Jersey Jewish Standard, the United Kingdom’s Jewish News (which is now Anglo-Jewry’s biggest online publication), the Atlanta Jewish Times, and the Pittsburgh Jewish Chronicle.
“We’re delighted to welcome the New Jersey Jewish News as the latest Times of Israel-partnered website,” said David Horovitz, founding editor of The Times of Israel. “We’re sure that the partnership will increase the New Jersey Jewish News’ resonance online, with its news and views now presented on an elegant, reader-friendly, state-of-the-art site.”
“The opportunities in this agreement are significant,” said Rich Waloff, associate publisher/chief revenue officer of the Jewish Week Media Group, NJJN’s parent company. Waloff said he expects an increase in the number of page views and site users, “which benefits our advertisers in terms of the added audience.”
“It will greatly increase the digital footprint of NJJN in the area we serve,” added Waloff. “This will occur because NJJN content will also be featured on all the pages seen by New Jersey readers of ToI in Morris, Somerset, Essex, Union, Middlesex, Mercer, Monmouth, and Sussex counties.”
An NJJN module will appear at the top of The Times of Israel’s hugely-trafficked homepage and article pages when readers are in the NJJN catchment area, highlighting the latest articles on the NJJN site — alerting readers to the best of the NJJN’s content. This same arrangement applies with all ToI partner-sites. The Times of Israel also carries a permanent “slider” module lower down the homepage, highlighting content from all ToI partners.
After more than six years of continued growth, The Times of Israel currently averages some 25 million monthly page views; it publishes in French, Arabic and Persian as well as English; it has more than 200,000 daily email subscribers and over 7,000 bloggers.
By presenting Jewish world issues to local readers and local news to international readers via the local partnerships, said Horovitz, the local partners initiative “aims to appeal to more readers, with more engaging content, on both sides of the partnership — more readers for our local partners and more readers for The Times of Israel.”
The upgraded Times of Israel design, unveiled a year ago and now adapted for all of our partners, noted Horovitz, “has proved extremely well-received among readers, significantly raising our readership.”
About Times of Israel Local
Publishers joining the Times of Israel Local initiative get a very reader-friendly digital platform, carefully tailored to their needs on the basis of a digital strategy developed by The Times of Israel in cooperation with RGB Media, the innovative Israeli firm that built and constantly upgrades The Times of Israel’s website.
Like the New Jersey Jewish News and our existing partner publications, new local partners will get access to all the tools and methodologies that have proven crucial to The Times of Israel’s quality and success: a state-of-the-art site, a blog platform to host the most vibrant marketplace of ideas; a daily or weekly email that gradually gathers a community of readers; Salamandra, the unique software that enables editors to shape their website and newsletters according to the content rather than forcing content into a predesigned shape; Spotlight, a state of the art advertorial platform; and much more.
Publishers who are interested in hearing more about becoming a Times of Israel local partner are invited to contact us here.