Tel Aviv ranked among least reputable cities
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Tel Aviv ranked among least reputable cities

White City keeps company with Tehran, Caracas and Baghdad in survey rating locations based on trust, esteem, admiration and respect

Illustrative photo of Israelis sitting at a Tel Aviv cafe. (Hadas Parush/Flash90)
Illustrative photo of Israelis sitting at a Tel Aviv cafe. (Hadas Parush/Flash90)

A recent survey found Tel Aviv to be among the least reputable cities in the world, alongside Tehran, Bogota and Baghdad.

The survey by the Reputation Institute, a consulting firm, asked 19,000 residents of France, Germany, Italy, the UK, Japan, the US, Canada and Russia to rank the world’s top 101 cities based on their levels of trust, esteem, admiration and respect.

Tel Aviv was ranked 92 out of 101, just ahead of Caracas, Venezuela, and in the company of Cairo, Egypt; Bogota, Colombia; and Tehran, Iran; among others.

Many of the cities ranked toward the bottom of the list were located in regions of conflict. Baghdad, Iraq, took last place.

The list was topped by cities in Australia: Sydney and Melbourne took the first two spots. Out of the top 20 cities, 15 were in Europe. The highest-ranked US city was San Francisco, at 24.

Tel Aviv is considered Israel’s economic and cultural hub and is often touted by civic boosters as a cross between Silicon Valley and a European capital, with a thriving economy, lively nightlife scene and bustling cafe and beach culture.

The survey, though, showed the city isn’t necessarily viewed through the same lens by outsiders.

“We see linkages with other research when we compare our reputation rankings to data like tourism and investment,” Fernando Prado, managing partner at the Reputation Institute, told CNN. “The measures end up being strongly correlated.”

Prado also said that a city’s reputation influences people’s desire to visit, live, work or invest there.

The Reputation Institute is a research and advisory firm whose clients include governments and companies trying to improve their global reputations.

The cities chosen to be rated were those the firm thought would be most familiar to international businesspeople and tourists. This left out some highly-populated cities such as Lagos, Nigeria, and Guangzhou, China, in favor of smaller, European cities such as Copenhagen, Denmark, and Oslo, Norway.

Most reputable cities:

  1. Sydney, Australia
  2. Melbourne, Australia
  3. Stockholm, Sweden
  4. Vienna, Austria
  5. Vancouver, Canada
  6. Barcelona, Spain
  7. Edinburgh, UK
  8. Geneva, Switzerland
  9. Copenhagen, Denmark
  10. Venice, Italy

Least reputable cities:

  1. Baghdad, Iraq
  2. Tehran, Iran
  3. Moscow, Russia
  4. Nairobi, Kenya
  5. Bogota, Colombia
  6. Mexico City, Mexico
  7. Cairo, Egypt
  8. Kiev, Ukraine
  9. Caracas, Venezuela
  10. Tel Aviv, Israel
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