MTV is helping to promote good deeds in the run-up to International Good Deeds Day, Yedioth Ahronoth reported on Tuesday.
The campaign calls upon viewers from over 40 countries to do a mitzva, a good deed, for someone else. Millions of people living in Africa, Europe and the Middle East were exposed to the campaign on February 13, and it will keep running until March 25 — International Good Deeds Day.
Good Deeds Day was initiated six years ago by the Ruach Tova fellowship and is backed by philanthropist Shari Arison. Over 20 Jewish federations from around the world are expected to participate this year. An estimated 140,000 people did a good deed on the same day as part of the initiative in 2011.
The Times of Israel covers one of the most complicated, and contentious, parts of the world. Determined to keep readers fully informed and enable them to form and flesh out their own opinions, The Times of Israel has gradually established itself as the leading source of independent and fair-minded journalism on Israel, the region and the Jewish world.
We've achieved this by investing ever-greater resources in our journalism while keeping all of the content on our site free.
Unlike many other news sites, we have not put up a paywall. But we would like to invite readers who can afford to do so, and for whom The Times of Israel has become important, to help support our journalism by joining The Times of Israel Community. Join now and for as little as $6 a month you can both help ensure our ongoing investment in quality journalism, and enjoy special status and benefits as a Times of Israel Community member.