Israeli firms and organizations to hold 100-minute Gaza hostage strike on Sunday

Workplaces, including clothing shops, shopping malls and food manufacturers will come to a standstill in solidarity with the families of the hostages held in Gaza since Oct. 7

Sharon Wrobel is a tech reporter for The Times of Israel.

The Hostages and Missing Families Forum created a 'Bring Them Home Now' Christmas ornament to bring attention to the hostages still held in Gaza by Hamas terrorists since October 7, 2023. (Courtesy)
The Hostages and Missing Families Forum created a 'Bring Them Home Now' Christmas ornament to bring attention to the hostages still held in Gaza by Hamas terrorists since October 7, 2023. (Courtesy)

Israeli employers and employees of industries ranging from tech firms to retail chains to food manufacturers have pledged to join the 100-minute labor strike on Sunday, to commemorate the 100th day since the abduction of hostages by the Hamas terror group on October 7.

On Sunday, corporations, universities and retail chains will halt all of their operations starting at 11 a.m. for 100 minutes in support of the families of the Hamas hostages still being held captive in Gaza. That’s after Arnon Ben-David, chairman of the Histadrut labor union, earlier this week agreed to a request by the families of the hostages to hold a 100-minute labor strike on January 14 to fortify the message for the return of their loved ones.

War erupted between Israel and Hamas on October 7, when thousands of terrorists burst across the border into southern Israel from the Gaza Strip by land, air and sea, killing some 1,200 people and seizing over 240 hostages of all ages — mostly civilians. It is believed that 132 hostages abducted by Hamas — including 25 bodies of those who have been confirmed to have been killed — remain in Gaza.

“While we continue to navigate our lives through war, we must not forget those who are still not home,” Playtika chief operating officer Shlomi Aizenberg wrote in a memo to employees. “As we approach the 100 days since the hostages were kidnapped, we recognize that for too many, time has stopped.”

“This act of solidarity signifies our commitment to standing together as a nation, as market leaders, and as individuals, showing that our unity goes beyond business as usual,” Aizenberg added.

The Israeli online gaming giant said it will put up a dedicated wall for employees to express and write messages of support for the hostages and their families.

Israeli manufacturer of crop-protecting chemicals Adama is joining workplaces in a 100-minute strike to mark 100 days of the captivity of hostages held by the Hamas terror group in Gaza. (Courtesy)

At Teva Pharmaceuticals, which is also joining the strike, employees will stop from their daily routine and listen to the story of one of their colleagues Yair Moses, whose 78-year-old mother Margalit was freed from Gaza at the end of November. Moses was in her Kibbutz Nir Oz home on the morning of October 7 when Hamas rampaged through the village, murdering and kidnapping its residents. Margalit and her close neighbor and ex-husband Gadi Moses were both taken to Gaza, where Gadi presumably remains.

As the economy is set to come to a standstill on Sunday, Israeli manufacturer of crop-protecting chemicals Adama will join the effort and hold a webinar for its 1,500 employees for a conversation with Lishay Miran, the wife of Omri Miran, who was taken captive from Kibbutz Nir Oz on October 7.

“The story of the abductees is not just theirs – it is the story of all of us, of the entire Israeli society,” Mody Benaiah, executive vice president at Adama wrote in a note to employees. “We at Adama will also stop our operations to join the important call.”

Among the workplaces which will come to a halt on Sunday are Wissotzky, Fox and Big shopping centers, as well as food manufacturer Tnuva, Israeli investment house Altshuler Shaham, and leading law firms across the country. Educational institutions and organizations, including the Hebrew University of Jerusalem and The Teachers Association, will also be joining the effort.

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