Yachimovich questions campaign tactic

The Zionist Union’s Shelly Yachimovich expresses “bitter disappointment” and “shock” over the election results.

“It may be that we need to go back to running campaigns based on that simple thing called ideology,” she tells the Ynet news website.

Labor MK Shelly Yachimovich  (Photo credit: Miriam Alster/Flash90)
Labor MK Shelly Yachimovich (Photo credit: Miriam Alster/Flash90)

The Zionist Union campaign concentrated much of its efforts on discrediting Netanyahu, under the slogan “It’s us or them” — a slogan that was also adopted by Netanyahu’s Likud.

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