Illustrative: Taxis drivers at Ben Gurion Airport on June 12, 2017. (Flash90)
Some two dozen Tel Aviv taxi drivers enrolled in an English class last week in a bid to try to improve their service ahead of the expected influx of thousands of tourists for the Eurovision Song Contest.
The initiative was a joint effort by the Gett taxi company and the Berlitz language school, and was based upon the widespread understanding that the city’s cabbies don’t have a good reputation.
It comes with the city taking a variety of steps to improve services ahead of the May singing extravaganza that is expected to bring in 10,000 visitors.
During the half-day course, the drivers were given the vocabulary to make small talk and mostly how to respond politely to their customers, according to Channel 12 TV.
Tel Aviv taxi drivers in an English lesson organized ahead of the Eurovision song contest (Screen capture/Channel 12)
The drivers were also interested in learning some phrases they would find useful.
Get The Times of Israel's Daily Editionby email and never miss our top stories
“How do you say ‘Where’s my tip?'” asked one driver.
They also addressed their reputation for overcharging foreigners, saying that while none of them did it personally, it was par for the course.
“I know some drivers who charge double because they are talking English,” said driver Oded Levi. “But what can you do? When we go to Europe they screw us too. I went to Slovakia and was charged 50 euros for a 3 minute ride.”
Advertisement
Taxi driver Shlom Sitton practices his English on a trip in Tel Aviv (Screen capture/ Channel 12)
One driver, Shlomo Sitton, said it was important to give the visitors a good welcome to the country, but found it difficult with his basic English.
And the half day course wasn’t enough. “I just use Google translate, then I can talk in Hebrew and they can talk in English,” he said.
Help us report truthfully on social media
As a multimedia journalist, my job is to take the quality, fact-based journalism produced by The Times of Israel newsroom and make it accessible across every platform — from Instagram posts to podcasts to short-form videos.
This is how many, especially young people, consume news these days. But misinformation is rampant on social media. Our team at ToI produces accurate, responsible short-form reporting on Israel and the Jewish world.
If you believe in the importance of factual social media journalism, please consider joining our reader support group, The Times of Israel Community. Your financial support is essential to sustain responsible multimedia reporting.
We’re really pleased that you’ve read X Times of Israel articles in the past month.
That’s why we started the Times of Israel - to provide discerning readers like you with must-read coverage of Israel and the Jewish world.
So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.
For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
Thank you, David Horovitz, Founding Editor of The Times of Israel