UK regulator orders Meta to sell Giphy after failed appeal

A pedestrian walks in front of a new logo and the name 'Meta' on the sign in front of Facebook headquarters in Menlo Park, California, on October 28, 2021. (Justin Sullivan/ Getty Images North America/ AFP/ File)
A pedestrian walks in front of a new logo and the name 'Meta' on the sign in front of Facebook headquarters in Menlo Park, California, on October 28, 2021. (Justin Sullivan/ Getty Images North America/ AFP/ File)

A British competition regulator orders Facebook owner Meta to sell animated graphics startup Giphy in a final decision after a failed appeal by the US tech giant.

The Competition and Markets Authority says in a statement that Giphy must be “sold off in its entirety,” after ruling last year that the acquisition would hit competition and advertising.

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