The owners of an Indian clothing shop named for Adolf Hitler have agreed to change the name of their store after an outcry by Jewish groups and an Israeli official.

Rajesh Shah told The Indian Express that he decided Monday to change the name of the Hitler clothing store in Ahmedabad after coming under heavy political pressure.

The announcement came hours after Israeli envoy Orna Sagiv visited Gujarat to complain to state officials about the store.

Sagiv said she tried to explain to the officials “how grave and serious the issue is.”

The store, which opened last month, caused an uproar among Jewish groups. Anti-Defamation League head Abraham Foxman called the store’s name “a perverse abuse of the history of the Holocaust.”

Shah told the Indian Express he was hounded to change the name.

“We received at least 10 calls everyday from the US, the UK, Dubai, Germany, and Israel. It was getting very annoying, as many of these people called at odd hours,” he said.

The owner said he named the store after his grandfather, who earned the nickname Hitler for his strict nature.

Shah had said he would be willing to change the name if he was compensated for his expenses in registering the store’s name, purchasing signage and business cards, and advertising. Shah said he did not know about Hitler’s history, except that he was a strict man, until he started researching it on the Internet.

City officials, who apparently visited the store to express their concerns, also played a role in the name change, Shah said.

The proprietors told the Indian Express it may take a few days to change the shop’s sign, which features the name of the Nazi leader responsible for the death of 6 million Jews and an ‘i’ dotted with a swastika.

The AP and JTA contributed to this report.