No accounting for paste

Dessert hummus spreads win ‘Shark Tank’ investment

Mark Cuban invests $600k in company that offers sweet chickpea treats

Delighted By hummus dessert spreads (YouTube screenshot)
Delighted By hummus dessert spreads (YouTube screenshot)

A US company that offers sweet hummus spreads enjoyed a successful stint on ABC’s “Shark Tank” this week, with Jewish billionaire Mark Cuban agreeing to invest $600,000 in the venture.

“Shark Tank” sees entrepreneurs pitch their business schemes to a panel of investors, who must choose whether to invest in the projects, or pass.

Cuban made the investment in company Delighted By on last week’s show, in exchange for 12 percent of the company shares.

Delighted By offers vegan hummus dessert spreads in flavors that include vanilla bean, choc-o-mint, brownie batter and snickerdoodle.

The company’s products are already available in stores throughout America. To its credit, Delighted By appears to realize that its hummus concept is not a natural one to most, and acknowledges as much in an ad featured on its website.

We’re not entirely sure we’re convinced. Score 10 out of 10 for originality, though.

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