Ben & Jerry’s co-founder Ben Cohen: Unilever prevented creation of pro-Palestinian flavor

Ben & Jerry’s co-founder Ben Cohen calls for the creation of an ice cream flavor in solidarity with Palestinians, October 28, 2025 (Video screenshot; used in accordance with Clause 27a of the Copyright Law)
Ben & Jerry’s co-founder Ben Cohen calls for the creation of an ice cream flavor in solidarity with Palestinians, October 28, 2025 (Video screenshot; used in accordance with Clause 27a of the Copyright Law)

Ben & Jerry’s co-founder Ben Cohen says brand owner Unilever prevented the company from making a flavor in support of Palestine.

In a video post on Instagram, Cohen says that for this reason, “I’m doing it myself.”

He asks the public to contribute ideas for ingredients — beyond watermelon, which due to its colors has become a symbol of Palestinians on social media in recent years.

Cohen tells The Guardian that Unilever is engaged in a “corporate attack on free speech” and “corporate butt kissing” of US President Donald Trump.

Cohen and fellow co-founder Jerry Greenfield have long espoused various progressive causes and have been highly critical of Israel throughout the war against Hamas in Gaza. However, they have no leadership role at the company and have been unable to influence its conduct toward Israel despite repeated efforts.

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