Gov’t pushes domestic tourism amid rockets

The Tourism Ministry is launching an initiative to boost domestic tourism as sirens wail throughout Israel’s southern and central regions.

“We are fighting on two fronts in this war — the military front, with our finest conscripts and reserve soldiers, and the economic front, in which every citizen in Israel is engaged, either as employees who are driving the economy or as consumers in every branch of the economy,” Tourism Minister Uzi Landau says, explaining that the situation has prompted his ministry to launch a 6-week multimedia campaign to encourage Israelis to go on holiday.

The NIS 6.2 million campaign, under the slogan “Precisely now – a vacation in Israel,” will go live tonight and run through the beginning of September. Its stated objective is to “strengthen the small and mid-sized businesses that have been affected by the current security situation and are suffering from a severe reduction in income.”