Hostage release activists swamp three IKEA branches with pictures of those held by the Hamas terror group in Gaza.
The pop-up campaign, organized without the prior knowledge of the furniture and home design giant, seeks to remind shoppers that those kidnapped from the Gaza border area on October 7 are still enduring hell in the coastal enclave.
The move takes place in branches in Netanya and Beit Shemesh in central Israel, and Beersheba in the south.
In the Netanya store alone, 250 placards were distributed.
Each is accompanied by a personal, handwritten message.
One activist tells the Times of Israel that a group of citizens came together, independently of hostage families, to show that “we’re all part of the fight.”
It is believed that 111 of the 251 hostages abducted by Hamas on October 7 remain in Gaza, including the bodies of 39 confirmed dead by the IDF. Hamas is also holding two Israeli civilians who entered the Strip in 2014 and 2015, as well as the bodies of two IDF soldiers who were killed in 2014.
Help us report truthfully on social media
As a multimedia journalist, my job is to take the quality, fact-based journalism produced by The Times of Israel newsroom and make it accessible across every platform — from Instagram posts to podcasts to short-form videos.
This is how many, especially young people, consume news these days. But misinformation is rampant on social media. Our team at ToI produces accurate, responsible short-form reporting on Israel and the Jewish world.
If you believe in the importance of factual social media journalism, please consider joining our reader support group, The Times of Israel Community. Your financial support is essential to sustain responsible multimedia reporting.
— Gabriella Jacobs, multimedia journalist
Support our work
Support our work
Already a member? Sign in to stop seeing this
You're a dedicated reader
We’re really pleased that you’ve read X Times of Israel articles in the past month.
That’s why we started the Times of Israel - to provide discerning readers like you with must-read coverage of Israel and the Jewish world.
So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.
For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
Thank you,
David Horovitz, Founding Editor of The Times of Israel
Join Our Community
Join Our Community
Already a member? Sign in to stop seeing this