Israeli Wonder Woman star Gal Gadot is the latest Hollywood celebrity to become a global brand ambassador for athletic apparel company Reebok.
Gadot joins singer Ariana Grande, fashion designer Victoria Beckham, and supermodel Gigi Hadid as the latest celebrity to front a campaign for the company.
In a statement, Reebok’s general manager of the performance business unit, Todd Krinsky, says the company wanted to work with women who “instill confidence in all generations to take risks and to keep pushing, all while making a positive difference in the world.
https://twitter.com/GalGadot/status/974277141511598080
He says Gadot’s “relentless spirit and natural leadership have already captivated and inspired millions, and we believe that this is just the starting point.”
In a tweet, Gadot says she is “pumped” to work with the company, and that “together, we’re going to find the fun in fitness, and the strength in sports!”
According to Hadashot news, the Israeli actress is earning $10 million for the partnership.
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