US Homeland Security taps social media chief behind posts decried as having racist overtones

Peyton Rollins swerved Labor Department’s X account from union updates to criticism of ‘globalism,’ used font reminiscent of ‘Mein Kampf,’ claimed credit for building’s huge Trump banner

JTA — The US Department of Homeland Security has hired a new digital communications director whose social media content for the Labor Department reportedly raised alarm bells inside the department and beyond for promoting white supremacist rhetoric.

Peyton Rollins began his new role at Homeland Security this month, as reported by The New York Times this week. Tricia McLaughlin, the Homeland Security spokeswoman, did not confirm the move to the newspaper, but Rollins’ LinkedIn profile shows that he began working at the department this month.

Rollins, 21, has been identified as the staffer responsible for posts at the Labor Department that have been decried as making veiled antisemitic and racist allusions. He also claimed credit for a large banner of US President Donald Trump’s face that was hung from the Labor Department’s headquarters, which its critics said echoed fascist stylings.

During Rollins’ time at the Labor Department, its social media pages have featured a range of slogans including “the globalist status quo is OVER,” “America of, by, and for Americans,” “PATRIOTISM, NOT GLOBALISM,” and “Patriotism will Prevail. America First. Always.”

One post on X in November, which featured the phrase “Americanism Will Prevail,” spurred hundreds of negative comments because it appeared to use the same typeface used on the original cover of Adolf Hitler’s “Mein Kampf.”

Staffers at the department were alarmed, according to the New York Times. “We’re used to seeing posts about things like apprenticeships, benefits and unions,” a former employee, Helen Luryi, told the newspaper. “All of a sudden, we get white-nationalist rhetoric.”

The fight for Western Civilization has begun—and Americanism will Prevail. pic.twitter.com/rHEitVHNw7

— U.S. Department of Labor (@USDOL) November 29, 2025

In his new role, Rollins will oversee the Homeland Security social media accounts, including its X account, which itself has been accused of tweeting antisemitic dog whistles.

Rollins joins a growing list of hires under US President Donald Trump’s administration who have faced allegations of promoting extremist rhetoric.

In March, DHS hired speechwriter Eric Lendrum, who has previously promoted the “Great Replacement” theory and likened conservatives in the United States to Jews in Nazi Germany. In May, the Pentagon also appointed Kingsley Wilson, who has repeatedly echoed antisemitic rhetoric online, as its press secretary.

Last year, the appointments of Darren Beattie as the acting undersecretary of state for public diplomacy and public affairs in February and Paul Ingrassia in May to a senior legal role drew criticism for the pair’s relationships with white supremacists.