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Wix acquires online creative community DeviantArt

Israeli website development platform gains access to 40 million registered artists and creators

Luke Tress is a video journalist and tech reporter for the Times of Israel

Wix co-founders (L. to R.): Giora Kaplan, Nadav Abrahami and Avishai Abrahami (Courtesy)
Wix co-founders (L. to R.): Giora Kaplan, Nadav Abrahami and Avishai Abrahami (Courtesy)

Wix.com, the Tel Aviv-based do-it-yourself website development company, has acquired DeviantArt, a leading online art community with over 40 million registered users, according to the company.

Wix will gain access to this creator community, and will provide DeviantArt and its users with marketing and tools to showcase their work. Wix acquired 100 percent of the company’s capital stock for $36 million in cash, including about $3 million of assumed liabilities.

“DeviantArt has built an impressive online community that is incredibly loyal, highly engaged and regularly produces stunning art and design,” said Avishai Abrahami, co-founder and CEO of Wix. “The DeviantArt community is talented and robust and hungry for additional product expertise.”

Following the acquisition, Wix increased its 2017 revenue outlook by approximately $8 million to $417-$419 million.

Angelo Sotira, co-founder and CEO of DeviantArt, will join Wix’s management team. DeviantArt’s employees will also join Wix.

Wix.com is a cloud-based web development platform with over 100 million registered users worldwide. Wix’s headquarters are in Tel Aviv, with offices in San Francisco, New York, Miami, Lithuania and Ukraine.

Los Angeles-based DeviantArt was founded in 2000. The platform is used to exhibit and browse artwork and claims over 45 million unique monthly visitors.

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