Steinreich Communications Group, Inc., an international public relations firm based in New Jersey, said today that it was awarded an 18-month contract to serve as agency of record for the City of Jerusalem in Israel, to promote tourism through the municipality’s Jerusalem Development Authority.
The campaign will be anchored around the key calendar events, kicking off with the Second Annual Jerusalem Marathon in March, the first Jerusalem Ice Festival in March and April, and the Light Festival in June and the Jerusalem Opera and Classical Music festivals in September. These events are designed to showcase the diverse and varied fields of interest of the millions who visit Jerusalem every year.
Steinreich Communications was chosen for its cultural and tourist promotional campaign that emphasized the multi-faceted attractions the city has to offer. Late last year, the agency was one of five firms invited to participate in a public bidding process for the work.
“Jerusalem is not only a city rich in religious and world history, but is also increasingly becoming an important global destination for cultural and sport tourism. Our program will employ traditional and social media tools to highlight the venues, hotels and infrastructure development that make the city such a key destination to visit,” said Steinreich Communications President & CEO Stan Steinreich.
The agency’s Israel office Co-Managing Director Jason Pearlman will lead the implementation team for the assignment.
“It is an honor to have been chosen for this key assignment with one of the most important tourism destinations in the world,” said Pearlman. “We offer a unique ability for the municipality to tap into our resources not only on the ground in Israel, but from our other offices abroad. Working synergistically, we are able to provide a very seamless approach to international service.”
Founded in 2003, Steinreich Communications Group, Inc. is an international full-service public relations firm singularly focused on consistently delivering measurable results to its clients. With offices in New Jersey, New York, Washington, Los Angeles, London, Frankfurt and Tel Aviv, the firm offers client services that include media relations, social networking, investor and community relations, philanthropy, government affairs, employee communications and crisis communications.