Mexican and American brewers have launched a new beer that depicts US President Donald Trump wearing a Nazi swastika symbol.
The label of the new Amigous Cerveza craft beer shows the American president as a traditional Mexican mariachi musician with a swastika belt buckle.
“We knew that a Trump label was going to be controversial, but it’s been selling extremely fast,” said Luis Enrique de la Reguera, chief executive of brewery Casa Cervecera Cru Cru.
The brewers say the cross-border venture aims to refute Trump’s anti-Mexico rhetoric.
“The important thing was to make this product together and show that the president of the United States is wrong, that what he’s saying is wrong,” said Jose Fernando Rincon, head of Mexican brewery Error de Diciembre.
“It doesn’t matter what he says, friends will be friends, no matter if there’s a wall between them.”
Rincon teamed up to make the beer with fellow Mexican brewery Cru Cru and Utah-based Epic Brewing.
The New England Pale Ale, which features a hint of mango, is called “Amigous” — a play on the way Americans pronounce the Spanish word for friends.
Its creators say it is a fitting tribute to Trump.
“Ironically, it turned out to be very bitter, like Trump, and very orange because of the mango — also like Trump,” said Cru Cru’s Luis Enrique de la Reguera.
The beer has been a success in Mexico: the first run of 1,200 bottles and 400 liters’ worth of kegs sold out in three days on demand from specialty stores and Mexico City bars.
The brewers are now looking to export it to the United States — but are working on a different label first.
Trump sparked outrage in Mexico with his campaign vow to build a wall along the southern US border to keep out illegal immigrants and drugs, and to make Mexico pay for the construction. He also compared Mexican migrants to “rapists” and “criminals.” In response, Mexican President Enrique Pena Nieto compared Trump’s rhetoric to that of Adolf Hitler and Benito Mussolini.