Burger King making a comeback in Israel
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Burger King making a comeback in Israel

US chain set to open 12 restaurants in its first year back in business; 15 more to follow in second year

Israeli kids enjoying some french fries at a Burger King in Tel Aviv, 2009. (photo credit: Serge Attal/Flash90/File)
Israeli kids enjoying some french fries at a Burger King in Tel Aviv, 2009. (photo credit: Serge Attal/Flash90/File)

JERUSALEM (JTA) — Three years after leaving Israel, Burger King is in talks to open franchises in the country.

Burger King is expected to open 12 restaurants in its first year back in Israel and 15 the following year, according to the Israeli business publication Calcalist.

The desire to return to Israel stems from ownership changes in the international company, wrote Calcalist.

Burger King’s 55 franchises in Israel closed in the summer of 2010 and reopened as the Israeli franchise Burger Ranch. Israelis appear to prefer an Israeli-style burger to Burger King’s American-style Whopper, the company said then in a statement.

Starbucks, Wendy’s and Dunkin’ Donuts are other American franchises that did not make it in Israel.

Burger King first entered the Israeli market in 1993.

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