Turkish cosmetics company Biomen has gone public with a new commercial for mens’ shampoo, starring none other than Adolf Hitler.

The commercial shows Hitler addressing a crowd, with fake subtitles plugging the product’s masculine qualities.

In the last 24 hours, dozens of bloggers have written about what some are referring to as the “Disgusting Turkish shampoo commercial.”

The video, posted on YouTube, has also received hundreds of comments, with most people expressing their distaste of the commercial; others dismissed it as harmless.

The Nazi leader has been used as a marketing ploy before. In 2010 an Italian clothing company ran billboards depicting Hitler in a pink uniform with a heart armband and a caption that read “Change style. Don’t follow your leader.” In 2007 Germany banned a commercial for Xbox showing Hitler discussing “strategy” with his advisers.