Is it really possible to buy a “very good” bagel at Dunkin’ Donuts? Consumer Reports thinks so — and is being mocked as a result.
In its newly released May issue, the consumer-rankings magazine takes on mass-produced bagels at fast-food restaurants and in the frozen-food aisle, proclaiming the best options to be those from the donut chain, Lender’s and Costco. The results have kicked up a healthy dose of skepticism, with many commentators — especially those in New York — suggesting the magazine stick to its traditional areas of expertise, such as comparing minivans and software.
“Consumer Reports rates frozen bagels, loses our respect,” announces the headline on New York City website Gothamist. A local TV station has reported that “New Yorkers question Consumer Reports top bagel picks.” “I’m Sorry, but Consumer Reports has horrible taste in bagels,” declares Business Insider, saying what it really thinks.
Ranking popular foods is always going to create controversy — especially when it’s something so closely associated with a single ethnicity and city. (No, bagels weren’t invented in New York, but residents of the city feel proprietary about them anyway.) Consumer Reports wasn’t pretending to offer a comprehensive take on the very best bagels available anywhere, focusing only those sold by American fast-food chains and grocery stores.
More interesting than the rankings, at least to us, is what kind of person buys his bagels based on Consumer Reports. Whatever the answer, we enthusiastically await the magazine’s rankings of matzas, kugels and shabbat wines.
Supporting The Times of Israel isn’t a transaction for an online service, like subscribing to Netflix. The ToI Community is for people like you who care about a common good: ensuring that balanced, responsible coverage of Israel continues to be available to millions across the world, for free.
Sure, we'll remove all ads from your page and you'll gain access to some amazing Community-only content. But your support gives you something more profound than that: the pride of joining something that really matters.
We’re really pleased that you’ve read X Times of Israel articles in the past month.
That’s why we started the Times of Israel ten years ago - to provide discerning readers like you with must-read coverage of Israel and the Jewish world.
So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.
For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
David Horovitz, Founding Editor of The Times of Israel