Election officials push to label campaign materials that use AI
Ariela Karmel is a political correspondent at The Times of Israel. She previously reported for Calcalist and Haaretz. She holds an MA in Middle Eastern and African History from Tel Aviv University and a BA in Political Science from the University of British Columbia.
Election officials are seeking new safeguards against AI-generated political misinformation ahead of the upcoming Knesset election, including a requirement that parties and other campaigners label election materials created with or substantially altered using artificial intelligence.
Under the proposal, campaign content would have to be clearly identified as having been generated or manipulated using AI. The measure would not prohibit the use of artificial intelligence in political messaging, but it is intended to increase transparency and prevent disinformation.
Presenting the proposal to the Knesset Constitution, Law and Justice Committee, acting Central Elections Committee director-general Din Livneh says the measure is intended to address the growing use of AI in political campaigns and ensure voters can identify digitally altered content.
Violations of the legislation could carry penalties of up to NIS 30,000 ($10,000) or six months in prison.
The proposal is part of a broader election bill that also includes measures relating to displaced voters, polling stations in nursing homes, and other preparations for the upcoming election set for late October.
During the hearing, Likud MK Amit Halevi also calls to install cameras in polling stations, arguing that they would deter voter fraud, drawing sharp criticism from opposition lawmakers and election officials.
Livneh rejects claims of widespread election fraud, insisting that existing safeguards are sufficient.
“There is no fraud in Israel. If it exists, it is on the margins,” he says. “I can refute these conspiracy theories, one after another.”
The Democrats MK Gilad Kariv calls proposed cameras in polling stations “a direct attempt to undermine election integrity and suppress turnout.”
In previous elections, Likud armed polling committee representatives with hidden cameras and placed them at polling stations throughout Arab communities across the country, according to critics, as a form of voter intimidation to keep Arabs from the polls.
The Times of Israel Community.







