Israeli startup hires soccer star Messi as brand ambassador

BUENOS AIRES — An Israeli startup has hires Argentinean soccer star Lionel Messi as its brand ambassador.

Moshe Hogeg, a co-founder and co-CEO of Sirin Labs, posted a photo of himself and the world’s most famous soccer player on his Facebook page.

“We are excited to have Lionel Messi, the best soccer player in the world as the global brand ambassador for Sirin Labs,” he says in the post. “We have identified the potential of blockchain technology and are developing SirinOS to improve the security and user-experience on the blockchain to encourage mass adoption.”

The company has developed an ultra-secure mobile phone using blockchain technology, which is a continuously growing list of computer records, called blocks, which are linked and secured using cryptography.

— JTA