Israeli startup MineOS has sold its consumer privacy app to cybersecurity firm McAfee, the companies announce in a statement.
The app — which helps users locate their personal data online, understand who holds it, and request its deletion — will be folded into McAfee’s global identity and privacy protection offering.
Launched in 2021, the platform is already used by companies such as Wiz, HelloFresh, Miro, SharkNinja, Selfridges, and Ford.
MineOS CEO Kobi Nissan says the deal marks a significant step in the company’s shift from consumer tools to enterprise-focused technology, noting that the app will continue operating under McAfee.
Mine, released in early 2020, gained traction as a user-friendly tool for managing digital exposure and identity risks. With the sale, MineOS says it plans to channel resources into expanding its enterprise platform, which relies on AI agents to automate tasks such as data mapping, handling data-subject requests, vendor risk assessments, and AI oversight.
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