The Foreign and Economy ministries issue a joint statement welcoming an agreement reached between Ben & Jerry’s Israel and its parent company Unilever under which the former will be able to sell its ice cream in the West Bank.
The agreement is the result of a settlement reached in a federal US lawsuit filed on behalf of Ben & Jerry’s Israel owner Avi Zinger by the Louis D. Brandeis Center for Human Rights Under Law.
As a result of the deal, Unilever has sold all of its business interests in Israel to Zinger, who will now be allowed to sell the ice cream on both sides of the Green Line, though no longer under the auspices of Unilever and the original Ben & Jerry’s, which made the decision to boycott.
The Israeli branch will also sell its ice cream using Hebrew and Arabic labeling, as it no longer will be allowed to use Ben & Jerry’s original English branding.
“Antisemitism will not defeat us, not even when it comes to ice cream,” Foreign Minister Yair Lapid says in a statement celebrating the decision.