Musk: X to donate revenue from ads ‘associated’ with Gaza war to Israeli hospitals, Red Cross

Elon Musk, the embattled CEO of X (formerly Twitter), posts that the social media company will be “donating all revenue from advertising & subscriptions associated with the war in Gaza to hospitals in Israel and the Red Cross/Crescent in Gaza.”

In response to a user’s question on how X will ensure the money will not reach Palestinian terror group Hamas, he says: “We will track how funds are spent and go through Red Cross/Crescent. Better ideas are welcome. We should care about the innocent regardless of race, creed, religion or anything else.”

The post came as advertisers have been fleeing the site over concerns about their ads showing up next to pro-Nazi content — and hate speech on the site in general — while billionaire owner Musk has inflamed tensions with his own posts endorsing an antisemitic conspiracy theory.

IBM, NBCUniversal and its parent company Comcast said last week that they stopped advertising on X after a Media Matters report said their ads were appearing alongside material praising Nazis. It was a fresh setback as the platform tries to win back big brands and their ad dollars, X’s main source of revenue.

X filed a lawsuit against Media Matters.

Advertisers have been skittish on X since Musk’s takeover more than a year ago.

Musk also sparked outcry this month with his own posts responding to a user who accused Jews of hating white people and professing indifference to antisemitism. “You have said the actual truth,” Musk tweeted in a reply last Wednesday.

Musk has faced accusations of tolerating antisemitic messages on the platform, and the content on X has gained increased scrutiny since the war between Israel and Hamas began on October 7 when the terror group carried out a devastating attack that killed over 1,200 people, most of them civilians, and took some 240 hostages.

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