Twitter says it will ease up on its 3-year-old ban on political advertising, the latest change by Elon Musk as he tries to pump up revenue after purchasing the social media platform last year.
“We’re relaxing our ads policy for cause-based ads in the US, ” the company says in a tweet sent late Tuesday.
“We also plan to expand the political advertising we permit in the coming weeks,” it adds.
Twitter banned all political advertising in 2019, reacting to growing concern about misinformation spreading on social media.
Political advertising made up a sliver of Twitter’s overall revenue, accounting for less than $3 million of total spending for the 2018 US midterm election.
In reversing the ban, Twitter said that “cause-based advertising can facilitate public conversation around important topics” and that the change will align the platform’s advertising policy with those of “TV and other media outlets,” without providing further details.
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