The Coca-Cola Company pulled a German television ad for the orange soft drink Fanta following complaints that the commercial referred to the 1940s, when the beverage was invented following an international trade embargo on the Nazi regime, as the “good old times.”
The ad celebrates Fanta’s 75th anniversary, but conveniently makes no mention of the role Nazi Germany played in the bubbly drink’s initial creation.
According to the ad, German bottling plants were forced to create new formulas during the 1940s since ingredients needed to make regular Coke were scarce at the time.
But the real, omitted reason Coke ingredients were unavailable during that period was due to sanctions instated by the Allies on Germany, which came as a response to Nazi aggression across Europe during World War II.
An overwhelmingly negative online response to the ad led to Coca-Cola’s pulling of the official clip, which the soft drink company originally stated was intended to evoke “positive childhood memories.”
Get The Times of Israel's Daily Edition
by email and never miss our top stories
By signing up, you agree to the
terms
Coca-Cola later apologized for intimating that 1940s Germany was a wonderful time and place to grow up as a kid.
The full German ad can be viewed here:
Your next read: ToI Editors' Picks
LIMITED TIME OFFER: Join The Times of Israel Community today and you'll receive a physical book of your choice, carefully curated by our editors.
Choose between two must-reads: When We See You Again by Rachel Goldberg-Polin, a searing portrait of a mother’s grief and strength following unthinkable tragedy;
Or Out of the Sky: Heroism and Rebirth in Nazi Europe by Matti Friedman, the gripping and surprising tale of a forgotten moment during World War II.
As a Community member, you’ll also enjoy our DocuNation series of outstanding Israeli documentary films, an ad-free experience of our site and podcasts, commenting privileges, and more.
CHOOSE YOUR BOOK
CHOOSE YOUR BOOK
Already a member? Sign in to stop seeing this
You're a dedicated reader
We’re really pleased that you’ve read X Times of Israel articles in the past month.
That’s why we started the Times of Israel - to provide discerning readers like you with must-read coverage of Israel and the Jewish world.
So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.
For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
Thank you,
David Horovitz, Founding Editor of The Times of Israel
Join Our Community
Join Our Community
Already a member? Sign in to stop seeing this