A Saudi-owned TV network is taking flak for featuring Adolf Hitler in its ads to promote what it says is its action movie channel’s unbeatable September film lineup.

The Middle East Broadcasting Center, a Dubai-based and Saudi-owned television network, has aired ads which show snippets from the Quentin Tarantino movie Inglorious Basterds in order to push its latest and greatest films on offer. Arabic subtitles have Hitler’s character from the film laud MBC Action’s “September to Remember,” saying “they will control the entire region.”

Hitler invaded Poland, sparking the Second World War, on September 1, 1939 and succeeded in controlling most of Europe until the Allied invasion of Normany in June, 1944.

The Anti-Defamation League lambasted the TV network for its “offensive and outrageous” portrayal of the dictator who led Nazi Germany and ordered the mass murder of European Jewry in the Holocaust. The organization called for the immediate removal of the ads.

Abraham H. Foxman, ADL national director, said in a statement that “Perhaps someone thought all of this was funny, but one wonders how it will play across the Arab World, where there is scant education about the murder of six million Jews and millions of others by Hitler and the Nazis and where Holocaust denial and anti-Semitism are rampant.”

Last year a Turkish shampoo company featured an ad showing Hitler calling on men to purchase its product. The ads were removed after public outcry. In another advertisement, for a Dubai gym, The Circuit Factory ran a campaign showing Nazi death camp Auschwitz-Birkenau with the slogan, “Kiss your calories goodbye.”