Toons pitch Zionism to millennials
Zionist dreamworksZionist dreamworks

Toons pitch Zionism to millennials

Filmmaker hopes hundreds of videos will strengthen Jewish sense of belonging to Israel

The first in a series of animated short clips that will attempt to “retell the history of Zionism” was released this week, to coincide with Israel’s 67th Independence Day celebrations.

Dubbed “Zionism in Animation,” the project is set to include over 100 short-form animated videos that will chronicle the birth of the Jewish state and seek to raise awareness of Zionist history among Jewish youth worldwide.

“We hope to tell the story of the return of the Jewish people to their homeland in an attention-grabbing way, and inform and educate Jews around the world, especially young audiences,” said Shlomo Blass, the animator behind the project.

In the three-minute video, animated versions of Israel’s first prime minister David Ben-Gurion and other leading Zionist figures are depicted in their struggles to attain international recognition of Jewish sovereignty, as well as the travails of the young nation in its first years.

“Sadly, many Jews don’t know enough about one of the most miraculous chapters in world history: the return of the Jewish people to their homeland. We believe that knowing our history is fundamental to strengthening our sense of solidarity and commitment to our people and land,” he said.

Blass, whose Jerusalem-based animation production house Rogatka has created campaign ads for various right-wing parties and causes, believes such videos are the best way to reach and educate Jews in the post-digital world.

“Research shows that we increasingly read less and watch more, and that the most effective way of educating and engaging people is through short-form rich content,” he said.

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