Amid a corruption scandal that has given world soccer’s governing body a black eye, a number of artists and activists have created a series of “anti-logos” to shame some of the world’s largest brands into dropping their sponsorship of FIFA.
The logos, which skewer sponsors from Coca-Cola to McDonalds, are aimed to draw attention to rampant human rights absues in Qatar, where nearly 1,000 foreign workers have reportedly died while working to build new stadiums for the 2022 World Cup.
The drawings were gathered together at the blog Bored Panda and on the Reddit forum and reimagine the sponsors’ corporate logos to imply they support human rights abuses.
The timing of the campaign seems aimed to kick up pressure a notch at a time when sponsors are already indicating they may seek to distance themselves from FIFA in the wake of the arrest of several current and former FIFA officials last week on graft and bribery charges.
Credit card giant Visa said last week it would “reassess” its sponsorship of FIFA unless the world soccer body starts “rebuilding a culture with strong ethical practices.”
On Friday, Coca Cola called for “concrete” action “to begin winning back the trust it has lost,” following the re-election of Sepp Blatter as FIFA head for a fifth straight term.
Blatter told a press conference “we have had contact with the sponsors last week when such declarations came. We have exchanged letters and we start to bring back the reputation of FIFA.”
FIFA’s decision to hold the 2022 World Cup in Qatar has not only drawn criticism for financial mismanagement and allegations of bribery, but for the emirate’s use of virtual slave labor to build stadiums and other infrastructure for the tourney.
Human rights organizations report that up until now, some 900 migrant workers have died building World Cup-related construction projects around the country. Some groups fear that the number will rise to 4,000 by the time the tournament begins.
Passports belonging to migrant workers are often confiscated by their employers upon entry to Qatar, and most require exit visas to leave.
Workers are housed in what have been described as filthy, crowded and substandard dormitories and they routinely work in dangerous conditions at temperatures reaching 50 degrees Celsius (122 F).