Anheuser-Busch InBev, the world’s largest brewer, has acquired an Israeli startup that collects data from bar taps.
The deal to buy the startup Weissbeerger, according to a Monday article in the Israeli business publication Calcalist, is worth tens of millions of dollars.
Weissbeerger, based in Tel Aviv, installs a kit into a bar’s beer tap that measures analytics: how much is served and when, along with each brew’s quality.
The tool measures the temperature of each beer, as well as keg replacement rates. It suggests promotions for bars based on their sales data.
Anheuser-Busch InBev brews many of the world’s most well-known beers, including Budweiser, Corona, and Stella Artois.