Flying just got more fun.
Maybe.
El Al, Israel’s national carrier, has released a new safety video to promote its low-fare UP brand that features disco bell bottoms, comical dance moves and a five-piece band.
The clip, modeled after Virgin airlines’s viral hit, delivers all of the standard information found in most safety videos, just in music video fashion.
For the fledgling brand, started only last November, it was an obvious marketing maneuver.
Get The Times of Israel's Daily Edition
by email and never miss our top stories
By signing up, you agree to the
terms
UP allows customers to choose what features they would like during their flight, some of which are available for additional cost.
While the Hebrew version manages to maintain a simple rhyme scheme, UP may want to consider sending its English-language video back to the studio for edits.
It's not (only) about you.
Supporting The Times of Israel isn’t a transaction for an online service, like subscribing to Netflix. The ToI Community is for people like you who care about a common good: ensuring that balanced, responsible coverage of Israel continues to be available to millions across the world, for free.
Sure, we'll remove all ads from your page and you'll unlock access to some excellent Community-only content. But your support gives you something more profound than that: the pride of joining something that really matters.
Join the Times of Israel Community
Join our Community
Already a member? Sign in to stop seeing this
You appreciate professional journalism
We’re really pleased that you’ve read X Times of Israel articles in the past month.
You clearly find our careful reporting valuable, during an ongoing war when facts are often distorted and news coverage of Israel often lacks context.
Your support is essential to continue our work. We want to continue delivering the professional journalism you value, even as the demands on our newsroom have grown dramatically since October 7.
So today, please consider joining our reader support group, The Times of Israel Community. For as little as $6 a month you'll become our partners while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
Thank you,
David Horovitz, Founding Editor of The Times of Israel
Join Our Community
Join Our Community
Already a member? Sign in to stop seeing this
