El Al welcomes Britney to Israel with ‘Toxic’ spoof
Israeli airline pay tribute to pop singer in new ad, two weeks before her July 3 Tel Aviv concert
El Al Airlines is pulling out all the stops to welcome Britney Spears, who will be arriving in Israel on the Jewish state’s national carrier for her July 3 concert in Tel Aviv.
In a music video ad released Tuesday, flight attendants from the Israeli airline paid tribute to the Princess of Pop, lip-syncing Spears’s hit song, “Toxic” on a plane.
El Al employees were spoofing the celebrity singer’s original 2009 music video for the song, in which she dressed as a flight attendant, though their version was notably less risque.
Britney will be performing a one-night show in Tel Aviv’s Hayarkon Park as part of her upcoming world tour. Local music producers have been working to bring Spears to Israel since last year, and the performance is set to cost more than $2 million.
https://www.facebook.com/ELALAirlinesIL/videos/10155647877524905/
The concert made headlines in April when the Labor party announced that it would be postponing its leadership primaries that had originally coincided with the performance.
Fearing the heavy traffic likely to congest that part of the city, the party’s elections committee decided to move the primaries to July 4.
A Labor Party spokesperson told The Times of Israel at the time that there had also been “a difficulty in recruiting security guards” for the originally scheduled day.
Spears shot to international fame in the late 1990s with hits “…Baby One More Time” and “Oops!…I Did It Again.” She has sold more than 100 million albums and 100 million singles throughout her career.
The pop star joins a star-studded lineup of musical artists and groups performing in Israel over the summer, including Justin Bieber, Aerosmith, Radiohead, Tears for Fears, Rod Stewart, Nick Cave and Guns N’ Roses.
