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Ties that bind

Keshet renews major deal with Universal TV

Israeli production studio will produce both Israeli and other scripts for American NBC

Jessica Steinberg covers the Sabra scene from south to north and back to the center.

From 'Yellow Peppers,' the Israeli drama that has been adapted for multiple global networks and now by Keshet for NBC Universal in 2021 (Courtesy Keshet)
From 'Yellow Peppers,' the Israeli drama that has been adapted for multiple global networks and now by Keshet for NBC Universal in 2021 (Courtesy Keshet)

Keshet Studios has renewed its first-look deal with media and entertainment company Universal Television for the third time.

The Israeli production studio will be developing two new dramas for NBC, “The A Word” and “Ties That Bind.”

“The A Word” is based on “Yellow Peppers,” an Israeli drama series about a family raising an autistic child. “Ties That Bind” is based on the Australian miniseries “Secret Bridesmaids’ Business.”

The renewal of the agreement with one of the world’s largest content and television companies is a great opportunity for excellent Israeli content and creators to reach new audiences and gain international exposure, said Avi Nir, Keshet CEO.

“The continuation of the partnership indicates the potential that they also see in us,” added Nir.

NBC also recently picked up Keshet drama “LaBrea,” from creator David Applebaum and Keshet Studios, a primeval drama about a massive sinkhole that mysteriously opens in Los Angeles, tearing a family in half.

Keshet Studios has “a keen eye for distinct and commercial material and terrific talent relationships,” said Erin Underhill, president of UTV.

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