Doron Spielman named international spokesperson for PMO’s public diplomacy department

Tzipi Hotovely, the recently appointed head of the National Public Diplomacy Directorate in the Prime Minister’s Office, announces the appointment of Doron Spielman as the directorate’s international spokesperson.

Spielman, a reserve IDF officer holding the rank of major, served as a spokesperson to foreign media in the IDF Spokesperson’s Unit and has conducted hundreds of interviews worldwide since the Hamas-led October 7, 2023, attack that sparked the war in Gaza, according to a statement from the PMO.

“Doron brings extensive international experience, a deep understanding of the public diplomacy challenges facing Israel, and a proven ability to present the Israeli narrative through a profound connection to the roots of our identity,” Hotovely says in the statement.

In recent years, Spielman served as the founder and CEO of a strategic communications and media consulting firm, and for twenty years until 2023 served as vice president of the City of David Foundation. In his recently published book entitled “When the Stones Speak: The Remarkable Discovery of the City of David and What Israel’s Enemies Don’t Want You To Know,” Spielman highlights archaeological discoveries at the contentious site located near the Temple Mount, asserting that they provide evidence of an indigenous Jewish presence in the land of Israel.

Until the past few months, several key positions in the PMO’s Public Diplomacy Directorate — which is officially responsible for coordinating Israel’s global messaging — remained vacant following a series of resignations and layoffs, even as Israel fought wars on several fronts and faced severe and mounting global criticism from both allies and adversaries.