Reebok said to ask Israel’s national soccer team to take company logo off uniforms

Sharon Wrobel is a tech reporter for The Times of Israel

The Israeli team poses prior to the Group D soccer match between Israel and Japan, at the La Beaujoire stadium, at the 2024 Summer Olympics, July 30, 2024, in Nantes, France. (AP Photo/Jeremias Gonzalez)
The Israeli team poses prior to the Group D soccer match between Israel and Japan, at the La Beaujoire stadium, at the 2024 Summer Olympics, July 30, 2024, in Nantes, France. (AP Photo/Jeremias Gonzalez)

Global footwear brand Reebok is understood to have requested that Israel’s national soccer team remove the Reebok logo from the team’s uniforms.

Reebok is said to have asked its local equipment supplier, MSG Group, to pull its logo from the kits and uniforms of Israel’s national soccer team, according to reports in the Hebrew press.

Reebok was not immediately available for comment when contacted by The Times of Israel.

“We regret that the Reebok company has chosen to succumb to boycott threats that were completely irrelevant,” the Israel Football Association says in a statement. “There are clear laws against boycotts, and we will examine all legal options available to us.”

The association says its emblem and the Israeli flag will continue to be proudly displayed on all national team uniforms.

“We are convinced that a braver and more honest sponsor will be found in the near future,” the association says.

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