Rise in the East
East&TLV by BSRE allows buyers to purchase a home in Tel Aviv with never before seen flexibility.
In a city where location defines lifestyle, East&TLV rises at the crossroads of everything that makes Tel Aviv extraordinary — business, culture, entertainment, shopping, and connectivity. Positioned in the rapidly evolving Nahalat Yitzhak district, this landmark residential development offers an elevated urban experience for those who want to live at the center of Israel’s most dynamic metropolis.
Designed for modern city living, East&TLV combines sophisticated architecture, spacious residences, and premium lifestyle amenities with one of the most strategic locations in Tel Aviv. Elegant residential towers, expansive apartments, refined interior design, and panoramic city views create a living experience that is both luxurious and effortlessly connected to the pulse of the city.
Residents enjoy immediate proximity to Tel Aviv’s key destinations — including Sarona Market, Azrieli Mall, the city’s leading shopping and entertainment centers, and the thriving high-tech and business hub that has transformed Tel Aviv into a global innovation capital. With Tel Aviv HaShalom Train Station and major transportation routes moments away, East&TLV offers unmatched accessibility for both local and international residents.
What truly distinguishes East&TLV, however, is not only its location and design — but the exceptional flexibility it offers buyers. Purchasers pay just 50% upfront, with the remaining balance due in two years’ time. This unique structure allows buyers to keep their capital working for them while already securing ownership in one of Tel Aviv’s most desirable residential developments.
“Tel Aviv is one of the most sought after cities in the world today and foreign buyers are searching for a combination of location, size and luxury. East&TLV offers all of the above at an affordable price starting at 4 million NIS which is a rare find”, explains the VP of Marketing of BSRE, Roni Horesh.
East&TLV also offers a level of customization rarely found in luxury projects today. Buyers can choose between fully furnished, turnkey residences, allowing them to simply “walk in with their suitcases”, or alternatively, purchase off-plan apartments that can be tailored to their personal vision and style preferences.
Unlike many new luxury developments still under construction, East&TLV is ready for immediate occupancy, offering buyers the rare opportunity to move into a completed premium residence without waiting years for delivery. This immediate availability has already attracted a sophisticated international community of homeowners, including buyers from France, the United Kingdom, Israel, and the United States, creating a truly cosmopolitan atmosphere within the project.
“The development itself has been carefully curated to deliver a complete luxury lifestyle experience”, explains Roni. “Spacious apartments are complemented by high-end amenities including elegant lobbies, landscaped communal spaces, fitness facilities, leisure areas, underground parking, and advanced security systems — all designed to meet the expectations of discerning modern residents”.
East&TLV is more than a residential address, it is a statement of contemporary urban living. It combines luxury, flexibility, international appeal, and strategic location in a way few developments in Tel Aviv can offer.
For buyers seeking a premium residence, a smart investment opportunity, and immediate access to the very best of Tel Aviv, East&TLV represents a rare opportunity to own a home in the city that never sleeps.