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Ukraine Jewish community outraged as online store sells anti-Semitic T-shirt

Shop takes down Instagram post advertising shirt with ‘Holy shit, are you a Yid?’ written on it, after community threatens police complaint

A T-shirt advertised in January 2020 by a Ukrainian online store with the writing "Holy shit, are you a Yid?" (NU SHO/Instagram)
A T-shirt advertised in January 2020 by a Ukrainian online store with the writing "Holy shit, are you a Yid?" (NU SHO/Instagram)

Ukraine’s Jewish community has expressed outrage after an online store marketed an anti-Semitic shirt, a local website reported Thursday.

The local store NU SHO recently uploaded an Instagram post advertising a black T-shirt with the writing: “Holy shit, are you a Yid?” according to the News Front website.

“Yid” means “Jew” in Yiddish, but the term has taken on an anti-Semitic connotation, particularly in Eastern Europe, where it is used by many non-Jews as a pejorative.

Ukraine’s Jewish community demanded that the shop remove the shirt from its website, stop selling it and publish an apology. It threatened to file a police complaint.

The store subsequently took down the ad and apologized to anyone who was offended, but also argued that the shirt is not anti-Semitic.

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