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Vertical Field to erect farm installations for seniors in California

Israeli developer of vertical plant installations to grow produce on walls signs deal with assisted-living provider Calson Management for pilot in Vallejo, California

Shoshanna Solomon is The Times of Israel's Startups and Business reporter

A Vertical Field farm installation (Courtesy)
A Vertical Field farm installation (Courtesy)

Vertical Field, formerly called GreenWall Israel, said Thursday it had signed an agreement to provide its vertical farming systems to assisted-living homes in California managed by Calson Management.

According to the agreement, Vertical Field will provide a demo unit of its plant installations to the Glen Cove senior living lodge in Vallejo, California, with plans to expand to seven more centers following a successful pilot.

The startup creates vertical plant installations made up of separate blocks of plants that can be rearranged at will. This green wall of vegetation is suitable for growing vegetables in stores, offices and apartment buildings, or anywhere in urban areas, which have little space but many walls.

The soil-based vertical farms operate in 20- and 40-foot containers that produce freshly harvested and pesticide-free produce. The indoor farms are capable of growing a variety of fresh greens and other crops year-round with no seasonality barriers while minimizing supply chain logistics and storage and using 90% less water and 30 times less land than conventional farming methods, the company said.

Vertical Field’s soil-based vertical farms operate in 20 and 40-foot containers that produce freshly harvested and pesticide-free produce (Courtesy)

Advanced sensors and monitors, climate control technology, and special lighting are used in the process.

The company provides vertical farming for supermarkets, restaurants and multi-site facilities in the United States, Ukraine, United Arab Emirates, Israel and Russia, among others, the statement said.

The agreement creates the startup’s “first partnership with an assisted living center,” providing senior citizens fresh produce “grown right outside their residence” said Guy Elitzur, Vertical Field’s CEO. He said the firm hopes to expand its activities to “many other assisted living centers.”

Calson Management manages eight senior living facilities in Northern and Central California.

“By bringing the farm all the way to our residents, seniors can see where the food grows and enjoy high-quality produce, furthering a living home’s ability to create a happy, safe, and comfortable community,” said Jason Reyes, principal at Calson Management, in the statement.

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