All eyes on Israel at top TV content confab
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All eyes on Israel at top TV content confab

Keshet CEO Avi Nir to give keynote address at Cannes conference, which will feature several Israel-centered panels

Debra writes for the JTA, and is a former features writer for The Times of Israel.

Avi Nir, CEO of Keshet. (photo credit: Courtesy of Keshet)
Avi Nir, CEO of Keshet. (photo credit: Courtesy of Keshet)

When the world’s top television industry executives gather in Cannes next week for an annual content market in which TV’s wheelers and dealers gather to pitch ideas and buy formats, there will be one country everyone is watching: Israel.

After years of record-breaking television successes including “Prisoners of War”/“Homeland” and “In Treatment,” Israel has proven its place as a top exporter of television formats and ideas. This year, in a bid to help other regions learn how such a tiny country has emerged as such a silver screen powerhouse, the April 7-10 MIPTV event will include a “Focus on Israel” series that will include lectures and screenings featuring the hottest content out of the Holy Land.

Avi Nir, CEO of Israeli media powerhouse Keshet, will give the event’s keynote speech on April 7.

Virginia Mouseler, CEO of television research hub The Wit, will lead “Fresh TV from Israel,” a screening of some of the most innovative and groundbreaking programs to emerge from this region. Other programming includes a tutorial session dubbed “How to Create Successful Scripted Formats/Dramas,” featuring Avi Armoza of Armoza Formats, Revital Basel of Dori Media Group, Ehud Miron of Ananey Communications, Yoram Mokady of HOT and Keren Shahar of Keshet International; as well as a seminar titled “From Start-Up to TV,” featuring Frank Melloul, the CEO of i24News, Doron Revivi of SatLink Communications, and Eli Uzan of Screenz Cross Media.

Prior to MIPTV’s official launch on April 7, there will be a session titled “Co-Production Marketplace, Success Stories from Israel” on April 5, as well as a session titled “Business Opportunities in Israel” on April 6.

Israeli show creators will also use the television market to tussle for buyers. Keshet, whose innovative singing competition “Rising Star” is on track to become the fastest-selling television format in history, will unveil a new game show, “Boom” and an interactive entrepreneur-based show called “Elevator Pitch.” Its rival, Reshet, also has a business-pitching program, “Fundastic,” on tap. Other standouts include a picture-based game show called “The Big Picture” from boutique content agency A Capella, and a couples-based reality show from Dori Media called “Power Couple.”

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