Gal Gadot stars as the evil queen in Disney's upcoming 'Snow White,' as seen in a trailer released on August 11, 2024. (Video screenshot; used in accordance with Clause 27a of the Copyright Law)
The Walt Disney Co.’s live-action, controversy-bedeviled “Snow White” opened in theaters with a sleepy $43 million in ticket sales, according to studio estimates Sunday.
The much-hyped movie, which stars Israeli actress Gal Gadot as the Evil Queen, cost more than $250 million, and Disney had hoped it would be a throwback to its very origins. The 1937 original “Snow White and the Seven Dwarfs” was the company’s first animated feature, and paid for its Burbank studio lot.
But this “Snow White” struggled to find anything like a fairy tale ending. The runup to release was plagued by controversies, including a public spat between Gadot and her co-star Rachel Zegler, an outspoken advocate for Palestinian rights who played the titular Snow White.
(L-R) Rachel Zegler and Gal Gadot speak onstage during the 97th Annual Oscars at Dolby Theatre on March 2, 2025 in Hollywood, California. (KEVIN WINTER / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)
The film also faced a blizzard of criticism over its handling of the dwarfs, who are rendered in CGI. The PR headaches prompted Disney to pull back on its premiere.
Also working against the film, directed by Marc Webb: poor reviews. Critics were largely not impressed with Disney’s latest live-action remake, with reviews coming in just 43% “fresh” on Rotten Tomatoes.
Overseas, “Snow White” added $44.3 million for a global launch of $87.3 million. But going into the weekend, “Snow White” had been eyeing a worldwide total closer to $100 million – and a few weeks back, expectations were significantly higher.
Help us report truthfully on social media
As a multimedia journalist, my job is to take the quality, fact-based journalism produced by The Times of Israel newsroom and make it accessible across every platform — from Instagram posts to podcasts to short-form videos.
This is how many, especially young people, consume news these days. But misinformation is rampant on social media. Our team at ToI produces accurate, responsible short-form reporting on Israel and the Jewish world.
If you believe in the importance of factual social media journalism, please consider joining our reader support group, The Times of Israel Community. Your financial support is essential to sustain responsible multimedia reporting.
We’re really pleased that you’ve read X Times of Israel articles in the past month.
That’s why we started the Times of Israel - to provide discerning readers like you with must-read coverage of Israel and the Jewish world.
So now we have a request. Unlike other news outlets, we haven’t put up a paywall. But as the journalism we do is costly, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel Community.
For as little as $6 a month you can help support our quality journalism while enjoying The Times of Israel AD-FREE, as well as accessing exclusive content available only to Times of Israel Community members.
Thank you, David Horovitz, Founding Editor of The Times of Israel