The Jewish Week of New York, one of America’s leading Jewish publications, has become a local partner of The Times of Israel, the fastest-growing news site in the Jewish world, the two titles announced Thursday.
The agreement is designed to boost the online presence of The Jewish Week and its other web properties with increased visibility.
It will promote the newspaper’s award-winning content for Internet users throughout New York State via the homepage and other pages of The Times of Israel, known for its state-of-the-art website.
The Jewish Week becomes the second local partner of The Times of Israel, following the New Jersey Jewish Standard.
“We are very pleased to partner with The Times of Israel, not only for its remarkable international reach, with 3.5 million unique monthly users, but particularly for its high-quality, thoughtful and thorough editorial content,” said Gary Rosenblatt, editor and publisher of The Jewish Week.
Associate publisher and chief revenue officer Richard Waloff said, “The opportunities in this agreement are significant. It will greatly increase the digital footprint of The Jewish Week in New York State, because Jewish Week content will appear on all Times of Israel New York State web pages.
“In addition to benefiting our advertisers in terms of added audience, the agreement presents us with greater ability to communicate to online readers and e-newsletter subscribers thanks to enhanced technologies,” said Waloff.
Times of Israel editor David Horovitz described The Jewish Week as an excellent newspaper, “serving the largest local Diaspora community, and working with integrity and flair.”
He said the partnership will ensure “far more people read The Jewish Week’s reporting online, complementing its award-winning weekly print edition.”
After four years of continued growth, The Times of Israel currently has some 20 million monthly page views; it publishes in French, Arabic, Chinese and Persian as well as English; it has more than 150,000 daily email subscribers and over 5,000 bloggers. By presenting Jewish world issues to local readers and local news to international readers via the local partnerships, said Horovitz, “we aim to appeal to more readers, with more engaging content, on both sides of the partnership — more readers to our local partners and more readers to The Times of Israel.”
About Times of Israel Local
Publishers joining the Times of Israel Local initiative get a very reader-friendly digital platform, carefully tailored to their needs on the basis of a digital strategy developed by The Times of Israel in cooperation with RGB Media, the innovative Israeli firm that built and constantly upgrades The Times of Israel’s website.
Like the New York Jewish Week and the New Jersey Jewish Standard, future local partners will get access to all the tools and methodologies that have proven crucial to The Times of Israel’s quality and success: a blog platform to host the most vibrant marketplace of ideas; a daily or weekly email that gradually gathers a community of readers; Salamandra, the unique software that enables editors to shape their website and newsletters according to the content rather than forcing content into a predesigned shape; Spotlight, a state of the art advertorial platform; and much more.
In time, the aim is also to utilize the local journalistic partnerships to combine forces — with local newsrooms working together on stories of global interest, to be published together: better journalism for readers of all the partnered titles.
Perhaps most importantly, the local partners will be getting increased visibility. The Jewish Standard, which became the first Times of Israel Local partner last summer, has seen its Internet presence increase dramatically, to some 500,000 page views in recent months, and rising.
Publishers who are interested in hearing more about joining The Times of Israel Local can contact us here.