Live Update 
From the Liveblog of
Wednesday, November 6, 2024
From the Liveblog of
Wednesday, November 6, 2024
Incoming FM Sa’ar announces campaign to improve Israel’s image abroad
Lazar Berman is The Times of Israel's diplomatic reporter
Prime Minister Benjamin Netanyahu (left) shakes hands with New Hope leader Gideon Sa'ar after the latter announces his reentry into government, September 29, 2024. (Chaim Tzach/GPO)
As he prepares to assume his new position as Israel’s top diplomat, Gideon Sa’ar’s office announces that the Foreign Ministry will receive a budgetary increase of NIS 545 million ($146 million) for a campaign to improve Israel’s public diplomacy abroad.
The campaign will take place in foreign media, social networks and American campuses.
Sa’ar’s office notes that the campaign will be managed in cooperation with the US Jewish community, and will not infringe on the activities of the Diaspora Ministry.
Sa’ar will take part in security consultations, including on Iran’s nuclear program, his office notes.
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